Allam British Open Becomes WSA World Series Platinum Event

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The Allam British Open has been confirmed by England Squash & Racketball (ESR) and the Women’s Squash Association (WSA) as the host event for the Women’s British Open Championship at the O2 Arena 14-20 May, 2012.

The event will have a total prize fund of $245,000 –$95,000 for the Women’s event and $150,000 for the Men’s event, categorising the Allam British Open as a WSA World Series Platinum Event.

The event makes its return to the nation’s capital after last being held in London 28-years ago when New Zealander Susan Devoy claimed her first of eight British Open titles.

WSA Chairman and acting CEO Ingrid Lofdahl-Bentzer is delighted by the increase in the women’s prize fund from the previously held event.

“We’re very pleased that Allam Marine and ESR have revived this most prestigious event, steeped in history. Even more so as the woman will be playing for an impressive prize fund and that it will be staged at the world famous O2 Arena.”

WSA President Jaclyn Hawkes is buoyed by the return of the so-called “Wimbledon of squash”. She said: “The British Open has an amazing history so for it to return, at a venue like the O2 arena, will be really special for all the WSA players.  The prize money increase is a really good sign for the future of the women’s game, and hopefully will encourage more sponsors to step up and get behind the sport.”

Dr. Assem Allam, Title Partner to the Allam British Open added; “I am delighted that the Allam British Open unites both the WSA and PSA championships at the highest level – Platinum Events.

The women’s tour continues to go from strength to strength, which has been mirrored by the achievements of English players like Jenny Duncalf and Laura Massaro who both enjoy positions within the world’s top five. I am very much looking forward to May, when the British Open will be the perfect showcase for squash in this country.”

Tickets will be available to purchase from Wednesday (25th January) through and leading agency, Ticketmaster. Tickets start at £15.00 with reserved seating available for a 1000 spectators through afternoon and evening sessions.

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