Today, Friday 16th 2011, is a red-letter day (literally!) for the newly-christened Women’s Squash Association, WSA – previously known as WISPA, the Women’s International Squash Players’ Association, as it reveals its new brand identity.
In a dramatic and fresh presentation of the women’s game, the launch is led by a new logo which represents all that is best in the game: power, speed and athleticism.
There has been much speculation and not a little amusement about the design of the logo and the inspiration behind it. When it leaked out that the image in the logo is based on a real-life action shot taken by photographer Jordan Mansfield, some mischievous commentators suggested that the model Jordan (aka Katie Price) may have been the model for the shot! Not so; in fact, the WSA is proud to announce that Mansfield’s shot is a classic image of a living legend in the women’s game: the current and 6-times world champion, Malaysia’s Nicol David.
“David exemplifies squash at its best and everything that women bring to the world game and the WSA can think of no better way of reinforcing its new identity than to use an image of her in its logo”, Ingrid Lofdahl-Bentzer, Chairman and acting CEO of WSA commented.
A new website is also being designed as part of the new branding, which will appear early in 2012. It is being planned by design specialists Abstraktion and hosted by website developers Subhub.
Further logos are being added encompassing World Series and the rest of the tour levels.